Which gender uses social media more by platform?Īs you can see from the data above, social network usage is different for men and women globally when examining location. Which gender uses social media more by region? The current global average gender split of social media users is 53.6% men versus 46.4% women. Brazil: 48.9% of people use it for work.In the U.S., only 28.7% of people actively use social media in their jobs, compared with the highest by country in South Africa at 51.9%, or the lowest at 51.9% 51.9% in Japan. Popular platforms like Facebook have over 68.38% of their monthly users logging in to use social media daily. In the US, 54% of social media users are female, while the remaining 46% are male, compared with a global average of 46.4% for female, and 53.6% for male.Īs of October 2023, the number of people using social media is over 4.95 billion worldwide, with the average user accessing 6.7 social media platforms on a monthly basis.72.5% of the total US population actively use social media, totaling a number of 246 million people.Facebook is the leading social network at 3.03 billion monthly active users, followed by YouTube ( 2.49 billion), WhatsApp ( 2 billion), Instagram ( 2 billion), and WeChat ( 1.33 billion).Globally, the average time a person spends on social media a day is 2 hours 24 minutes.61.4% of global population in the world use social media, among audiences aged 18+ that’s as high as 80.8%.The average social media user engages with an average of 6.7 various social media platforms.4.95 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015.Social Media Usage Statistics (Top Picks) So without further ado, let’s dive into the top 7 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Social Media Usage Statistics (Top Picks).In this awesome statistical roundup, you’ll discover the latest social network data by the numbers and key demographics, here’s a summary of what you’ll learn below: So, how big is social media and how has it evolved today? It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.95 billion users in October 2023. Since its inception in 1996, social media has managed to infiltrate more than half of the 8.06 billion people in the world. Best Content Marketing Tools Create the highest-quality content.Best Link Building Tools Build top-quality backlinks.Best Keyword Research Tools Discover best practices, get insights.Best SEO Tools We tested and reviewed 177+ free and paid tools.SEO Content Techniques to rank #1 in Google.Blog SEO Learn how to optimize your blog for search engines.Copywriting Discover best practices, get insights.Content Writing 101 Tips, strategies and advanced techniques.What are Backlinks? Backlinks still play an important role.Link Building Strategies Learn how to build powerful backlinks with 170+ strategies.How to Get High Quality Backlinks 7 proven strategies for building high quality backlinks.Link Building for SEO An in-depth guide, complete with case studies.What Is SEO? For people that are new to search engine optimization.On-Page SEO Optimize for UX, bounce rate, search intent, and more.Technical SEO Technical SEO is still SUPER important.Internal Linking for SEO Key for any site that wants higher rankings in Google.How to Conduct an SEO Competitor Analysis Reverse engineer their ranking strategies.Keyword Research for SEO Exactly how to do keyword research in 2023.The Complete SEO Checklist Covers technical SEO, On-page SEO, and keyword research.How to Create an SEO Strategy Learn exactly how to create a strategy, step by step.
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